This Privacy Policy (“Policy”) describes how Smoke-Free Alternatives Trade Association (“SFATA”) will collect, access, use or disclose your personal information. It applies to all our products, services, and web sites (“Services”). A few of our Services are covered by different privacy policies and, in the event of a conflict between the two, the product, brand or service-specific policy governs.

Personal information does not include information that is not used to identify you, including aggregate or anonymous information. Our collection, access, use, disclosure and safeguarding of your personal information is subject to U.S. law


We collect personal information about you in various ways. We may also get information from other sources, including from affiliates, and may combine it with information we collect about you.

Information you give us. The personal information we collect includes information you give us, such as name, postal address, telephone number, e-mail address, date of birth, government identification numbers, demographics, activities, location information, and personal preferences. You may give us information in a variety of ways, including when you sign up for Services, communicate with customer service, register, or submit video on

Information that we automatically collect. We automatically receive certain types of information whenever you use our Services. We may collect information about your device such as the type, operating system details, as well as information about how you use the device and services available through it, such as your location, web sites you have visited, applications purchased, applications downloaded or used, and other similar information. In addition, when you visit our website, we may collect information contained in HTTP headers such as IP addresses, information about your web browser, the pages you viewed and your history of navigating to any of our pages.

We may link information we automatically collect with personal information, such as information you give us at video submission, registration or check out. We may use systems or tools to follow your use of our Services and other applications, including using cookies, web beacons and other mechanisms, along with analysis of network and device information. For example, we allow collection by analytic service provider(s) of site click-stream and cookie data to help track aggregate and individual use of our Services. We sometimes use cookies to enable features on our sites, such as the ability to save your shopping cart or set preferences. Advertisers and advertising networks that serve ads on our sites may also use their own mechanisms, including cookies. These third party cookies or tools are governed by the privacy policies of the entities placing the ads and are not subject to this Policy.


We use your personal information for a variety of purposes, including providing you with Services. Any of the information we collect may be used in one of the following ways:

  •  To improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs.
  • To process transactions/video submissions – Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
  • To send periodic emails – The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.


This online privacy policy applies only to information collected through our website and not to information collected offline.


We may share information that is de-identified or in an aggregated form that does not directly identify you.

We share de-identified or aggregate information for purposes such as to: Conduct market or traffic flow analysis and reporting or produce or facilitate production by others of business and marketing reports or for creation of advocacy materials to share with third parties.

We do not share information that identifies you personally with third parties other than as follows:

Affiliates. We may share personal and non-personal information with affiliated entities for approved business purposes. WE NEVER SHARE YOUR PERSONAL INFORMATION WITH AFFILIATED ENTITIES FOR MARKETING USES.

Service Providers. We may share personal information with third parties who perform services on our behalf.

Group Account Holders. We offer group membership accounts to State Partner Groups (SPG) non-profit groups (“Group Accounts”). The account holder for Group Accounts is the entity or person that buys the Group Account for its employees, members, or other authorized users. You (as the user of an associated SPG account) may receive service, certain pricing, terms, or other benefits through a Group Account with us. If so, we may share with that Group Account holder information related to your use of our services.

Relationship, Discount, and Reward Programs. We may share limited personal information (e.g., name, address, telephone number, account status/active or inactive, membership number) with non-SFATA entities when you sign up for a discount or reward program, including when you sign up for a service discount through the SFATA Discount Program, for eligibility verification, fulfillment, and administrative purposes.

Third Party Verification Services. We may share limited personal information (e.g., address, phone number) with non-SFATA entities to assist with identity verification, and to prevent fraud and identity theft.

Other Third Parties with Your Consent, ONLY. We may share information with other third parties with your consent. This may include sharing information collected in your video submission. It may also be for petitions or collecting signatures on a letter or other instrument used for advocacy. Use of the information you agree to share will be subject to those third parties’ separate privacy policies.

Disclosures to Third Party Application and Service Providers. You may choose to use services and products offered by third parties through our Services, such as third-party applications. Your use of such services and applications may result in these third parties collecting your personal information and obtaining information from SFATA, including location information (when applicable). You may also choose to give personal information directly to third parties when using our Services. In each case, personal information you give a third party will be subject to its terms, conditions, and policies—not this policy. You should review a third party’s privacy policy and terms of service before providing your information or using the service.

Business Transfers. Personal information about you may be disclosed as part of any merger, acquisition, sale of company assets or transition of service to another provider. In the unlikely event of an insolvency, bankruptcy or receivership, personal information may also be transferred as a business asset.

Protection of SFATA and Others. We may access, monitor, use or disclose your personal information or communications to do things such as:

  • comply with the law or respond to lawful requests or legal process;
  • protect the rights or property of us, our agents, members, our customers, and others including to enforce our agreements, policies, and terms of use;
  • respond to emergencies.


We maintain a variety of physical, electronic, and procedural safeguards. These safeguards help protect your personal information from loss, misuse and unauthorized access, disclosure, alteration, and destruction. Where applicable, be sure to use a strong password to access your information on and not one you use for other services.


As a member, you must keep a working phone number on your account that you agree we are going to call for various types of trade association business we carry out. You can change this number in your profile, if you desire. However, if it is your preference to list a mobile number as your primary contact

phone number, then you are consenting to receive calls from SFATA at that number. SFATA will not sell your number or permit it to be used for 3rd party sales or marketing of an outside entity’s products. But, we do reserve the right to contact you through whatever means necessary at the primary contact number you choose to keep on record as part of your member profile. You understand that this may include automated calls when there is important information we need to disseminate to high numbers of our members in a short amount of time. Generally, you agree that you are giving your express consent for SFATA to utilize your phone number on record for conducting trade association business whether it is a landline or mobile or VoiP number and whether those calls are live or automated calls from SFATA. You agree that monitoring your own profile contact information for accuracy is your responsibility.


In addition to the choices we offer you in the INFORMATION WE SHARE section above relating to de-identified data and your financial data, we offer you the following choices regarding your information:

Advertising. As described above, we work with advertisers and advertising networks that serve ads or collect information on our sites and that may use cookies, web beacons and other technologies to collect information about your use of our sites. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on other websites and better understand your online activity.

Cookies. If you disable cookies on your Internet browser, you also may stop some collection and use of data when you visit our web sites.

Account Information. If you would like to have your video removed for any reason, please contact


You must be 21 or otherwise have legal capacity to subscribe to SFATA services. If you believe your child is participating in SFATA’s services or any SFATA program without your consent, please feel free to contact us at . A valid request to delete a child’s personal information will be accommodated within a reasonable time.


If you have any questions or complaints that concern this Policy, please call us at SFATA or email us at If you prefer, you also may write us. Our contact information is as follows:

1629 K St. NW, Ste. 300
Washington, DC 20006
Phone: 202-251-1661


We may change this Policy at any time. When we change the Policy we will give notice by changing the date it was last updated or as required by law.


SFATA shares personal information between SFATA affiliates and marketing agents for marketing purposes. We do not share your personal information with unaffiliated third parties for their own independent marketing purposes without your consent. California residents may request the categories of personal information SFATA shared with third parties for the third parties’ direct marketing purposes during the previous calendar year, if any. To make your request, send an email to

Written requests may be sent to the SFATA, 1629 K St. NW, Ste. 300, Washington, DC 20006. SFATA will respond to these requests within 30 days. Requests that come to SFATA by other means may result in a delayed response.


If you want to report any violations of this Policy, please email us at